15s Video for Broadcast and Digital
Cricket Wireless wanted to pivot its broadcast TV away from its iconic cartoon characters and more toward something its target could identify with — live action TV.
These 15s spots are the first in this vein. They take a problem-solution approach, showing viewers in a light-hearted way how Cricket can solve their wireless headaches.
Tori McGoogan and I were one of the teams briefed, and we wrote the museum spot and the laundromat spot. Brian Vandeputte jumped in and helped with final edits and production of all the spots. All this happened under the guidance of Lane Karczewski, Max Hendren, and David Kim at Argonaut.