FITBIT: Social Push for Blaze Wearable
Fitbit needed a way to get people excited about their new Blaze wearable: the first Fitbit to deliver on-screen workouts.
Fitbit bought this concept after we shot a slew of them around the office. It was the first campaign I ever sold through. Unfortunately, there was a snag in production, so they only exist on Vimeo today.
Press Play to see the work(out).
Instagram post copy, from left to right:
Kids are free weights. #FitIn5
📦 ⬆️ ⬇️ 🔃 #FitIn5
Coffee break crunchies. #FitIn5
Shot with an iPhone and Boomerang for Instagram.
Matt Ashworth (ECD)
Beau Hanson (CD)
Britton Rice (Co-CW), Sarah Hart (AD), Jiangzi Tan (AD)