MCDONALD'S GOES ABROAD
Americans who go abroad miss their comforts.
Let's give them something familiar as they start their adventure.
Wrapper for in-flight Egg McMuffins:
Meal voucher sent to travelers with their EURAIL passes. There actually is a free lunch.
Getting hungry is universal. That's why we are, too.
Outdoor for those craving Wifi.
Send home a treat with pre-paid postcards.