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	<title>Hi</title>
	<link>https://mattdetiveaux.com</link>
	<description>Hi</description>
	<pubDate>Sat, 01 Oct 2022 23:25:06 +0000</pubDate>
	<generator>https://mattdetiveaux.com</generator>
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		<title>Copy</title>
				
		<link>https://mattdetiveaux.com/Copy</link>

		<pubDate>Sat, 01 Oct 2022 21:18:42 +0000</pubDate>

		<dc:creator>Hi</dc:creator>

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		<description>Some of my favorite words I’ve written for brands.
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	&#60;img width="1362" height="1348" width_o="1362" height_o="1348" data-src="https://freight.cargo.site/t/original/i/fdfb54ce376c8038d395383038ab7f18b78c5a17f06fee9dfa93c0bc2aca7054/Screenshot-2025-05-18-at-9.12.10PM.png" data-mid="233373858" border="0" data-scale="86" src="https://freight.cargo.site/w/1000/i/fdfb54ce376c8038d395383038ab7f18b78c5a17f06fee9dfa93c0bc2aca7054/Screenshot-2025-05-18-at-9.12.10PM.png" /&#62;&#60;img width="612" height="1094" width_o="612" height_o="1094" data-src="https://freight.cargo.site/t/original/i/18b9de7ebba9bfcd1bede68c6d96029d7da8bfe6d510d06e64447552101caf9c/Screenshot-2025-03-04-at-7.41.26AM.png" data-mid="227637240" border="0" data-scale="57" src="https://freight.cargo.site/w/612/i/18b9de7ebba9bfcd1bede68c6d96029d7da8bfe6d510d06e64447552101caf9c/Screenshot-2025-03-04-at-7.41.26AM.png" /&#62;&#60;img width="718" height="1284" width_o="718" height_o="1284" data-src="https://freight.cargo.site/t/original/i/16fa0cfa2157ee5fea35322469c31241a5f6c6b91318f1edff933a76b4369f01/Screenshot-2024-09-29-at-10.42.03PM.png" data-mid="218935033" border="0" data-scale="53" src="https://freight.cargo.site/w/718/i/16fa0cfa2157ee5fea35322469c31241a5f6c6b91318f1edff933a76b4369f01/Screenshot-2024-09-29-at-10.42.03PM.png" /&#62;&#60;img width="1198" height="1202" width_o="1198" height_o="1202" data-src="https://freight.cargo.site/t/original/i/2d4095f9d3b8bfd14b307dc1ec6c7a910de41e5c2cc7d66aa2f6a3fee3163ddf/Screenshot-2025-03-04-at-7.39.49AM.png" data-mid="227637324" border="0" data-scale="59" src="https://freight.cargo.site/w/1000/i/2d4095f9d3b8bfd14b307dc1ec6c7a910de41e5c2cc7d66aa2f6a3fee3163ddf/Screenshot-2025-03-04-at-7.39.49AM.png" /&#62;&#60;img width="640" height="427" width_o="640" height_o="427" data-src="https://freight.cargo.site/t/original/i/7e0ce9fa0cedb6b4ab35d14947a15498954a02d844521358fb58ce836def6f7f/image-asset.gif" data-mid="154588084" border="0"  src="https://freight.cargo.site/w/640/i/7e0ce9fa0cedb6b4ab35d14947a15498954a02d844521358fb58ce836def6f7f/image-asset.gif" /&#62;&#60;img width="944" height="900" width_o="944" height_o="900" data-src="https://freight.cargo.site/t/original/i/11aefb5ff4ee6b796fbc72eca302e83e0f4209020f65d844f2db9cf6fa7c7aeb/Screen-Shot-2022-10-01-at-4.07.34-PM.png" data-mid="154594614" border="0" data-scale="87" src="https://freight.cargo.site/w/944/i/11aefb5ff4ee6b796fbc72eca302e83e0f4209020f65d844f2db9cf6fa7c7aeb/Screen-Shot-2022-10-01-at-4.07.34-PM.png" /&#62;&#60;img width="1102" height="1970" width_o="1102" height_o="1970" data-src="https://freight.cargo.site/t/original/i/8d1e51fe7d3d9e4bcda1f1d06ae2e0a6f1376284a19a0ff5ec8b47e34715951f/Screenshot-2024-09-29-at-10.49.07PM.png" data-mid="218935024" border="0" data-scale="73" src="https://freight.cargo.site/w/1000/i/8d1e51fe7d3d9e4bcda1f1d06ae2e0a6f1376284a19a0ff5ec8b47e34715951f/Screenshot-2024-09-29-at-10.49.07PM.png" /&#62;&#60;img width="808" height="1208" width_o="808" height_o="1208" data-src="https://freight.cargo.site/t/original/i/d44d644c8a9daf1290e7b4b5e164ef8f4dad2b9aba9afc7a05a97b55a70e02e0/Screen-Shot-2022-10-01-at-2.35.44-PM.png" data-mid="154588186" border="0" data-scale="87" src="https://freight.cargo.site/w/808/i/d44d644c8a9daf1290e7b4b5e164ef8f4dad2b9aba9afc7a05a97b55a70e02e0/Screen-Shot-2022-10-01-at-2.35.44-PM.png" /&#62;&#60;img width="1000" height="750" width_o="1000" height_o="750" data-src="https://freight.cargo.site/t/original/i/e46d34189db828d5a9d07e1377a7f9af637a95417060fffa425d0c36a18d434e/Superbowl_Driver_Carwash.jpg" data-mid="154594623" border="0" data-scale="94" src="https://freight.cargo.site/w/1000/i/e46d34189db828d5a9d07e1377a7f9af637a95417060fffa425d0c36a18d434e/Superbowl_Driver_Carwash.jpg" /&#62;&#60;img width="982" height="1276" width_o="982" height_o="1276" data-src="https://freight.cargo.site/t/original/i/a346589a72f8c6a8e39ba62d8c0c894e58b14c9df196620a0b9eaef1e8ac90e1/unnamed-3.png" data-mid="185530872" border="0" data-scale="92" src="https://freight.cargo.site/w/982/i/a346589a72f8c6a8e39ba62d8c0c894e58b14c9df196620a0b9eaef1e8ac90e1/unnamed-3.png" /&#62;&#60;img width="750" height="424" width_o="750" height_o="424" data-src="https://freight.cargo.site/t/original/i/1d41467f59daa8a20e4dd4ace009a32fc988b19694677cd69a3aecccdba4a08e/Bag_Explode_AdobeExpress.gif" data-mid="157494769" border="0" data-scale="95" src="https://freight.cargo.site/w/750/i/1d41467f59daa8a20e4dd4ace009a32fc988b19694677cd69a3aecccdba4a08e/Bag_Explode_AdobeExpress.gif" /&#62;&#60;img width="1000" height="562" width_o="1000" height_o="562" data-src="https://freight.cargo.site/t/original/i/5b1de0106458cd30af7ce672c87025c0c0ca370067a74286db42a23ec159885f/image-asset.jpg" data-mid="157494642" border="0" data-scale="94" src="https://freight.cargo.site/w/1000/i/5b1de0106458cd30af7ce672c87025c0c0ca370067a74286db42a23ec159885f/image-asset.jpg" /&#62;
</description>
		
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	<item>
		<title>Lyft Organic Social</title>
				
		<link>https://mattdetiveaux.com/Lyft-Organic-Social</link>

		<pubDate>Sat, 01 Oct 2022 22:04:57 +0000</pubDate>

		<dc:creator>Hi</dc:creator>

		<guid isPermaLink="true">https://mattdetiveaux.com/Lyft-Organic-Social</guid>

		<description>Lyft wanted to take a stand and celebrate World Pride and the 50th Anniversary of Stonewall. We were also trying to take over market share in NYC at the time. To connect the dots, we dialed in on the truth that millions of like trans woman Marsha Johnson (who threw the first brick at Stonewall) have come to NYC over the years to make it their safe harbor. Truly, it’s a city like none other for LGBTQ+ people.

I had the privilege of working with photographer Michael Baca on the ground in NYC to interview these incredible people and elevate their stories on Instagram.
(Also included: Some “Behind The Wheel” stories.)

</description>
		
	</item>
		
		
	<item>
		<title>Collections</title>
				
		<link>https://mattdetiveaux.com/Collections</link>

		<pubDate>Sat, 01 Oct 2022 22:32:38 +0000</pubDate>

		<dc:creator>Hi</dc:creator>

		<guid isPermaLink="true">https://mattdetiveaux.com/Collections</guid>

		<description>A case study of one of my favorite product launches.


DoorDash CollectionsWith the DoorDash build at the time, the only way to find something to eat was to select a food type at the top, use filters, and hope for the best. So, we launched Collections. 
Collections 
helps users see more of what DoorDash to offer with engaging, relevant, and creative content—instead of just restaurants by type.Our PMM Connie Kim facilitated all points between product and creative. My art director Eva Edgren brought all of the color palettes, iconography, and images to life. And I wrote all the copy.
This page is optimized for mobile.


The “Only in San Francisco” Collection
Every tile in a Collection&#38;nbsp;opens its own landing page&#60;img width="958" height="1246" width_o="958" height_o="1246" data-src="https://freight.cargo.site/t/original/i/80b81d8b10259c7fa31630926e6af70e87c145f02d9e03149702e0a21555f6e6/Screen-Shot-2022-10-01-at-3.30.35-PM.png" data-mid="154593682" border="0"  src="https://freight.cargo.site/w/958/i/80b81d8b10259c7fa31630926e6af70e87c145f02d9e03149702e0a21555f6e6/Screen-Shot-2022-10-01-at-3.30.35-PM.png" /&#62;Tile landing page picks up where the user left off&#38;nbsp;&#60;img width="824" height="1160" width_o="824" height_o="1160" data-src="https://freight.cargo.site/t/original/i/7cefc45219b730d108bdcef873c7c10a843642a165e1998c78a2ae4ec745026d/Screenshot-2024-02-21-at-6.04.05-PM.png" data-mid="205183357" border="0"  src="https://freight.cargo.site/w/824/i/7cefc45219b730d108bdcef873c7c10a843642a165e1998c78a2ae4ec745026d/Screenshot-2024-02-21-at-6.04.05-PM.png" /&#62;Collections grows user engagement by presenting more choices in more engaging ways. For time-sensitive initiatives (e.g. The Eras tour in San Jose), a Collection of tiles can be quickly built from a library of existing assets, with the Collection Name and Tile copy built around the event.
For example, if Halloween is fast approaching, a Devilish Delights Collection could be quickly pulled together featuring: a candy tile for the retail store vertical, a pizza restaurants tile, a drinks tile for the alcohol vertical, a home decor tile (Bed Bath Beyond Partnership) and a pet costumes tile (from Petco). We made collections for to celebrate the weekend, the summer, and even The Big Game.Example tiles&#60;img width="1180" height="964" width_o="1180" height_o="964" data-src="https://freight.cargo.site/t/original/i/a6af62187d761f340791b4d351c5150788e338739d47d6cc3564df9658efcb5a/Screen-Shot-2022-10-01-at-3.30.58-PM.png" data-mid="154593683" border="0"  src="https://freight.cargo.site/w/1000/i/a6af62187d761f340791b4d351c5150788e338739d47d6cc3564df9658efcb5a/Screen-Shot-2022-10-01-at-3.30.58-PM.png" /&#62;Example landing page
&#60;img width="660" height="1186" width_o="660" height_o="1186" data-src="https://freight.cargo.site/t/original/i/99e926fad3736e66fb82cf34a69b3d3073a636e15c23ef1169c685848263a6b0/Screen-Shot-2022-10-01-at-3.31.17-PM.png" data-mid="154593685" border="0"  src="https://freight.cargo.site/w/660/i/99e926fad3736e66fb82cf34a69b3d3073a636e15c23ef1169c685848263a6b0/Screen-Shot-2022-10-01-at-3.31.17-PM.png" /&#62;


Collections give users more options while showcasing the endless choices DoorDash has to offer.
&#60;img width="1990" height="554" width_o="1990" height_o="554" data-src="https://freight.cargo.site/t/original/i/2299adf581195c8a9d151bd135d19bf3d0c71f3e782debe64f7e8a96c90fe9db/Screen-Shot-2022-10-01-at-3.31.35-PM.png" data-mid="154593699" border="0"  src="https://freight.cargo.site/w/1000/i/2299adf581195c8a9d151bd135d19bf3d0c71f3e782debe64f7e8a96c90fe9db/Screen-Shot-2022-10-01-at-3.31.35-PM.png" /&#62;&#60;img width="642" height="1206" width_o="642" height_o="1206" data-src="https://freight.cargo.site/t/original/i/c380ce740ed956b3e51a40daf19ae6c1c3618a37ed00fb0e74d59edd8897489b/Screen-Shot-2022-10-01-at-3.32.17-PM.png" data-mid="154593703" border="0"  src="https://freight.cargo.site/w/642/i/c380ce740ed956b3e51a40daf19ae6c1c3618a37ed00fb0e74d59edd8897489b/Screen-Shot-2022-10-01-at-3.32.17-PM.png" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Lyft Rewards</title>
				
		<link>https://mattdetiveaux.com/Lyft-Rewards</link>

		<pubDate>Sat, 01 Oct 2022 22:41:56 +0000</pubDate>

		<dc:creator>Hi</dc:creator>

		<guid isPermaLink="true">https://mattdetiveaux.com/Lyft-Rewards</guid>

		<description>Lyft’s first rewards program for Lyft drivers

&#60;img width="662" height="1154" width_o="662" height_o="1154" data-src="https://freight.cargo.site/t/original/i/d505bc51055ef62c186c6f4876387a083c569ad73a8d004604465d94e6db3f6a/Screen-Shot-2022-10-01-at-3.39.59-PM.png" data-mid="154594048" border="0"  src="https://freight.cargo.site/w/662/i/d505bc51055ef62c186c6f4876387a083c569ad73a8d004604465d94e6db3f6a/Screen-Shot-2022-10-01-at-3.39.59-PM.png" /&#62;&#60;img width="694" height="1434" width_o="694" height_o="1434" data-src="https://freight.cargo.site/t/original/i/0648e400377e4ba198de8a8bda11c008da5fbb9f521d366dc84c401ca8563924/Screen-Shot-2022-10-01-at-3.40.28-PM.png" data-mid="154594051" border="0"  src="https://freight.cargo.site/w/694/i/0648e400377e4ba198de8a8bda11c008da5fbb9f521d366dc84c401ca8563924/Screen-Shot-2022-10-01-at-3.40.28-PM.png" /&#62;&#60;img width="1292" height="1350" width_o="1292" height_o="1350" data-src="https://freight.cargo.site/t/original/i/fcf0879976c1ca24f9154c4b1e8b7cc527f533b05f47de934150dd3c77b36c35/Screen-Shot-2022-10-01-at-3.40.51-PM.png" data-mid="154594053" border="0"  src="https://freight.cargo.site/w/1000/i/fcf0879976c1ca24f9154c4b1e8b7cc527f533b05f47de934150dd3c77b36c35/Screen-Shot-2022-10-01-at-3.40.51-PM.png" /&#62;&#60;img width="1094" height="588" width_o="1094" height_o="588" data-src="https://freight.cargo.site/t/original/i/2cd8d0cabaa7f7c18bfa31c1f0eea73eacf107885ca1cf3b8e9bedd2b4563b92/Screen-Shot-2022-10-01-at-3.41.38-PM.png" data-mid="154594055" border="0"  src="https://freight.cargo.site/w/1000/i/2cd8d0cabaa7f7c18bfa31c1f0eea73eacf107885ca1cf3b8e9bedd2b4563b92/Screen-Shot-2022-10-01-at-3.41.38-PM.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>DoorDash.com</title>
				
		<link>https://mattdetiveaux.com/DoorDash-com</link>

		<pubDate>Sat, 01 Oct 2022 23:25:06 +0000</pubDate>

		<dc:creator>Hi</dc:creator>

		<guid isPermaLink="true">https://mattdetiveaux.com/DoorDash-com</guid>

		<description>&#60;img width="1840" height="1400" width_o="1840" height_o="1400" data-src="https://freight.cargo.site/t/original/i/2be1531e346b5bc1aa4c723e511c51fd632a76deca46cfaf232e8d1f1bbe98f6/Screen-Shot-2022-09-16-at-3.20.11-PM.png" data-mid="154595140" border="0"  src="https://freight.cargo.site/w/1000/i/2be1531e346b5bc1aa4c723e511c51fd632a76deca46cfaf232e8d1f1bbe98f6/Screen-Shot-2022-09-16-at-3.20.11-PM.png" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Video</title>
				
		<link>https://mattdetiveaux.com/Video-1</link>

		<pubDate>Sat, 01 Oct 2022 21:43:33 +0000</pubDate>

		<dc:creator>Hi</dc:creator>

		<guid isPermaLink="true">https://mattdetiveaux.com/Video-1</guid>

		<description>&#60;img width="3456" height="2234" width_o="3456" height_o="2234" data-src="https://freight.cargo.site/t/original/i/9189a24c4e345776c4a97f995d1a45df58c9d9f1a910b929a18a12e9c537f9ba/Screenshot-2024-09-30-at-7.57.43AM.png" data-mid="218958726" border="0" data-scale="42" src="https://freight.cargo.site/w/1000/i/9189a24c4e345776c4a97f995d1a45df58c9d9f1a910b929a18a12e9c537f9ba/Screenshot-2024-09-30-at-7.57.43AM.png" /&#62;&#60;img width="3456" height="1888" width_o="3456" height_o="1888" data-src="https://freight.cargo.site/t/original/i/a722cf464fa8cfdcfce04a1d6a0e003e929d105c355982e2834f008e9a967d3a/Screenshot-2025-06-22-at-6.04.55PM.png" data-mid="234873683" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/a722cf464fa8cfdcfce04a1d6a0e003e929d105c355982e2834f008e9a967d3a/Screenshot-2025-06-22-at-6.04.55PM.png" /&#62;&#60;img width="3450" height="1942" width_o="3450" height_o="1942" data-src="https://freight.cargo.site/t/original/i/5dd9f762cc8939a2d4a03cad86eeac94f472d7bc0208d10861115d5dd7e48eab/Screenshot-2024-09-29-at-11.20.22PM.png" data-mid="218935500" border="0" data-scale="43" src="https://freight.cargo.site/w/1000/i/5dd9f762cc8939a2d4a03cad86eeac94f472d7bc0208d10861115d5dd7e48eab/Screenshot-2024-09-29-at-11.20.22PM.png" /&#62;&#60;img width="1788" height="968" width_o="1788" height_o="968" data-src="https://freight.cargo.site/t/original/i/00c9dcba42b56a543b0e2582220f21297bc72e9ba914bab5f5b6cb53efc6ac3a/Screenshot-2024-02-22-at-8.50.32-AM.png" data-mid="205224665" border="0" data-scale="45" alt="Cricket Wireless, Jurassic Phone" data-caption="Cricket Wireless, Jurassic Phone" src="https://freight.cargo.site/w/1000/i/00c9dcba42b56a543b0e2582220f21297bc72e9ba914bab5f5b6cb53efc6ac3a/Screenshot-2024-02-22-at-8.50.32-AM.png" /&#62;
&#60;img width="1650" height="922" width_o="1650" height_o="922" data-src="https://freight.cargo.site/t/original/i/937f615f3795b4f5c36abae88a7b8910b922d4375dec0be8b16300807b42fe19/Screenshot-2024-02-22-at-8.56.10-AM.png" data-mid="205224853" border="0" data-scale="44" alt="Cricket Wireless, Checkout" data-caption="Cricket Wireless, Checkout" src="https://freight.cargo.site/w/1000/i/937f615f3795b4f5c36abae88a7b8910b922d4375dec0be8b16300807b42fe19/Screenshot-2024-02-22-at-8.56.10-AM.png" /&#62;&#60;img width="1648" height="930" width_o="1648" height_o="930" data-src="https://freight.cargo.site/t/original/i/4642f41652940e5ab4aec7cad3fe8cea06d3bb126909a7f7abc16deaf074b670/Screenshot-2024-02-22-at-8.59.22-AM.png" data-mid="205225590" border="0" data-scale="43" alt="Cricket Wireless, Wash" data-caption="Cricket Wireless, Wash" src="https://freight.cargo.site/w/1000/i/4642f41652940e5ab4aec7cad3fe8cea06d3bb126909a7f7abc16deaf074b670/Screenshot-2024-02-22-at-8.59.22-AM.png" /&#62;&#60;img width="830" height="986" width_o="830" height_o="986" data-src="https://freight.cargo.site/t/original/i/1ea9986498587d7a5f8af6e4779b53c9b9a07d0a3616b77669789f781e01fa36/Screenshot-2024-02-22-at-9.03.59-AM.png" data-mid="205226120" border="0" data-scale="21" src="https://freight.cargo.site/w/830/i/1ea9986498587d7a5f8af6e4779b53c9b9a07d0a3616b77669789f781e01fa36/Screenshot-2024-02-22-at-9.03.59-AM.png" /&#62;&#60;img width="850" height="962" width_o="850" height_o="962" data-src="https://freight.cargo.site/t/original/i/4d758a4e81aadc976bac9c9b3dcdbb14218ed83282aab1e9d1de1f55b8addece/Screenshot-2024-02-22-at-9.05.11-AM.png" data-mid="205226147" border="0" data-scale="22" alt="Lyft, Product Video" data-caption="Lyft, Product Video" src="https://freight.cargo.site/w/850/i/4d758a4e81aadc976bac9c9b3dcdbb14218ed83282aab1e9d1de1f55b8addece/Screenshot-2024-02-22-at-9.05.11-AM.png" /&#62;&#60;img width="1918" height="1080" width_o="1918" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e36d688c37f387af0bb6d6a0169c5d3df5302166d1f3f0e5672a763781e735b9/Screenshot-2024-02-22-at-9.11.55-AM.png" data-mid="205228296" border="0" data-scale="46" alt="DoorDash, Social Share" data-caption="DoorDash, Social Share" src="https://freight.cargo.site/w/1000/i/e36d688c37f387af0bb6d6a0169c5d3df5302166d1f3f0e5672a763781e735b9/Screenshot-2024-02-22-at-9.11.55-AM.png" /&#62;
&#60;img width="2406" height="1356" width_o="2406" height_o="1356" data-src="https://freight.cargo.site/t/original/i/61601e9c69416d0e5c740f046164c746015bb7db7ae77c05467c748ab1420010/Screenshot-2025-05-18-at-9.50.40PM.png" data-mid="233374159" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/61601e9c69416d0e5c740f046164c746015bb7db7ae77c05467c748ab1420010/Screenshot-2025-05-18-at-9.50.40PM.png" /&#62;&#60;img width="3434" height="1908" width_o="3434" height_o="1908" data-src="https://freight.cargo.site/t/original/i/996733ba8919366be7c13463c2432c7b3f9fda811bfbc629a027c4bb223c1845/Screenshot-2024-09-29-at-11.17.21PM.png" data-mid="218935239" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/996733ba8919366be7c13463c2432c7b3f9fda811bfbc629a027c4bb223c1845/Screenshot-2024-09-29-at-11.17.21PM.png" /&#62;&#60;img width="1684" height="960" width_o="1684" height_o="960" data-src="https://freight.cargo.site/t/original/i/6bcbc25ab5bacf057db180786b2dd6612da263de894843669d487fcdba2f7e54/Screenshot-2024-02-22-at-9.27.36-AM.png" data-mid="205228902" border="0" data-scale="32" alt="DoorDash, Product Video" data-caption="DoorDash, Product Video" src="https://freight.cargo.site/w/1000/i/6bcbc25ab5bacf057db180786b2dd6612da263de894843669d487fcdba2f7e54/Screenshot-2024-02-22-at-9.27.36-AM.png" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>The Info</title>
				
		<link>https://mattdetiveaux.com/The-Info</link>

		<pubDate>Sat, 01 Oct 2022 20:26:54 +0000</pubDate>

		<dc:creator>Hi</dc:creator>

		<guid isPermaLink="true">https://mattdetiveaux.com/The-Info</guid>

		<description>
I’m Matt, and I’m a Copywriter. 
Welcome to my small planet in the vast recesses of the internet. The goods are above: Copywriting and&#38;nbsp;Video. And here’s a little about me:
After being a lawyer for a minute, I found my way into advertising, then tech. I’ve written&#38;nbsp;TV spots, radio spots, pitch materials, advertising for Google, and almost everything else under the sun. At Lyft, I launched products, driver-focused campaigns, and&#38;nbsp;organic social initiatives. At DoorDash, I wrote product marketing, brand-level creative, in-app UX, and some of&#38;nbsp;DoorDash.com. I consider myself a creative copywriter with a content strategy and UX bend. My pen’s moved for Google, Rubbermaid, Delta Airlines, Cricket Wireless, MetLife, Sony PlayStation, and Applebee’s.
The short of it is:
I write useful, clean copy that drives people to action.
Let’s make something fun together.

Matt
mtdetiveaux@gmail.com</description>
		
	</item>
		
		
	<item>
		<title>Home</title>
				
		<link>https://mattdetiveaux.com/Home</link>

		<pubDate>Sat, 01 Oct 2022 21:49:02 +0000</pubDate>

		<dc:creator>Hi</dc:creator>

		<guid isPermaLink="true">https://mattdetiveaux.com/Home</guid>

		<description>


Hi, I’m Matt.&#38;nbsp;
I’m a copywriter/content designer in San Francisco. 

Here’s some of my work:

Copy&#38;nbsp;
&#38;nbsp;Video&#38;nbsp;
Content Design



AWARDS


The One Show (Silver Pencil)The Addys
Hermes Advertising Awards (Google Assistant, Google Home)
DoorDash Compass Award 4A’s Advertising Excellence Award
The One Club Creative Boot Camp Winner



EXPERIENCE


MASTERCLASS — Senior Copywriter
Currently leading copy for brand campaigns, product marketing, and class launches. Owning copy and strategy for paid/organic social, film, email, push, SMS, and landing pages. AI product naming and messaging hierarchies. Scripting and overseeing video production. A/B testing AI product messaging across Meta.
September 2023–Present 

CARROT FERTILITY — Content Consultant (Freelance) Auditing growth strategy and refining copy and messaging across the consumer funnel to build brand sentiment and increase conversion.
March 2025–Present

DOORDASH — CopywriterOwned copy across consumer marketing campaigns, in-product UI, and brand initiatives. Helped shape the brand style guide, multiple product launches, product flows, CRM, SEO, and style guides, while mentoring junior writers. During this time, took a one-year academic leave to study clinical psychology.
July 2020–May 2023

LYFT — CopywriterDeveloped and led creative across consumer marketing campaigns and driver-specific product launches. Owned copy for product marketing, social, and CRM campaigns. Drove regional marketing efforts and increased brand sentiment through OOH campaigns and driver messaging.
November 2018–February 2020

GOOGLE (via EPSILON) — CopywriterLed copy for Google Assistant and Google Home Global Newsletters. Wrote&#38;nbsp; for other Google products: AdWords, Google My Business, Google Fi, etc. On the agency side, contributed to campaigns for Delta, Gemological Institute of America, 24 Hour Fitness, and Sparkling Ice beverages.
September 2017–November 2018

ARGONAUT — CopywriterWrote and produced TV, radio, print, and digital content for Cricket Wireless, Fitbit, Credit Karma, and SonyPlaystation. Supported new business efforts.
November 2015–August 2017

DIGITAS — Copywriting InternWrote CRM, print, and brand copy for Delta Airlines, Brookdale Senior Living, and Newell Rubbermaid.
June 2015–August 2015

OTHER EXPERIENCE

SUPREME COURT OF LOUISIANA
Legal Intern to Louisiana Supreme Court Justice John L. Weimer

LOYOLA UNIVERSITY COLLEGE OF LAW
Research Assistant and Writer for the Louisiana Code of Evidence

ORLEANS PARISH DISTRICT ATTORNEY’S OFFICE
ADA and Appellate Writing Intern


 


mtdetiveaux@gmail.com
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