DoorDash Collections
Before Collections, the only way to browse DoorDash was by food type at the top of the app. So, we launched Collections. Collections lets you find more of what DoorDash has to offer and serve you stores relevant to you.
Our PMM Connie Kim wrangled all the wonderful things. My apt art director Eva Edgren came up with the color palettes, iconography, and images. And I wrote all the copy.
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The “Only in San Francisco” Collection
Each tile in a collection opens its own landing page
Landing page copy builds from each tile
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Collections grows user time spent in app by expanding perception of choice. For quick launches, collections can be built and launched with existing tiles. So if Halloween is fast approaching, a Haunting Delights collection could quickly pull a candy tile (retail), pizza tile (restaurant), drinks tile (liquor vertical), home decor tile (Bed Bath Beyond Partnership) and pet costumes tile (a la Petco). We made collections for the weekend, Summer, and even The Big Game.
Example tiles
Example landing page
Collections give users more options while showcasing the endless choices DoorDash has to offer.
