Hi, I’m Matt.
I’m a lead copywriter and content designer who puts clean messaging for consumers first.
Here’s the work:
AWARDS
The One Show
The Addys
4A’s Advertising Excellence Award
Hermes Advertising Awards
The One Club Creative Boot Camp Gold
DoorDash Compass Award
EXPERIENCE
MasterClass, Lead Copywriter
Lead writer for class launches, promotional campaigns, and product marketing initiatives. Responsible for leading campaigns, refining messaging hierarchies, and creating best-in-class creative across product, organic and paid social, OOH, push, SMS, CRM, promos, landing pages, and film.
September 2023 to Present | Freelance
DoorDash, Copywriter
Lead writer for consumer marketing and B2B. Led product marketing initiatives, brand-level campaigns, social campaigns, and in-product copy, including product design. Responsible for product launches, leading copy initiatives, content design, brand campaign work, content strategy, CRM, SEO, landing pages, style guides, and supervising other writers. Plus scripting and production.
July 2020 to May 2023
Lyft, Copywriter
Writer for consumer and B2B product, brand, social, and CRM campaigns. Responsible for local marketing initiatives, OOH, product launches, in-product copy, product marketing, brand work, content strategy, CRM, organic and paid social, film, landing pages, and style guides. Plus scripting and production.
November 2018 to February 2020
Google, Copywriter
Writer across multiple Google properties, embedded through Epsilon: Google, Google Assistant, Google Home, Google Adwords, and others. On the agency side, I worked on Delta Airlines, Gemological Institute of America, 24 Hour Fitness, and Sparkling Ice.
September 2017 to November 2018
Argonaut, Copywriter
Writer responsible for TV, radio, print, digital, and social for agency clients, as well as new business pitches. Agency clients included Cricket Wireless, Fitbit, Credit Karma, Applebee’s, and SonyPlaystation. Cricket CEO presentations, as well as multiple phases of production.
November 2015 to August 2017
Digitas, Copywriter Intern
Writer for CRM, print, and brand-level campaigns. Agency clients include Delta Airlines, Brookdale Senior Living, and Newell Rubbermaid.
June 2015 to August 2015
Other Experience
ADA & Appellate Writing Inern, Orleans Parish District Attorney’s Office
Legal Research & Writing Assistant, Loyola University College of Law
Supreme Court Judicial Intern, The Supreme Court of Louisiana
mtdetiveaux@gmail.com