Hi, I’m Matt.
I’m an ACD-level Senior Copywriter/Copy Lead in San Francisco.
Here’s some of my work:
AWARDS
The One Show
The Addys
Hermes Advertising Awards (Google Assistant, Google Home)
DoorDash Compass Award
4A’s Advertising Excellence Award
The One Club Creative Boot Camp Winner
EXPERIENCE
RIPPLING — Senior Copywriter
Writing landing pages, scripting videos, whispering to AI (and rewriting its copy), naming new products, eating snacks, etc.
August 2025–Present
MASTERCLASS — Senior Copywriter
Leading copy for brand campaigns, product marketing, and class launches. Owning copy and strategy for paid/organic social, film, email, push, SMS, and landing pages. AI product naming and messaging hierarchies. Scripting and overseeing video production. A/B testing AI product messaging across Meta.
September 2023–August 2025
CARROT FERTILITY — Content Consultant
Auditing growth strategy and refining copy and messaging across the consumer funnel to build brand sentiment and increase conversion.
March 2025–August 2025
DOORDASH — Senior Copywriter
Owned copy across consumer marketing campaigns, in-product UI, and brand initiatives. Helped shape the brand style guide, multiple product launches, product flows, CRM, SEO, and style guides, while mentoring junior writers. During this time, took a one-year academic leave to study clinical psychology.
July 2020–May 2023
LYFT — Copywriter
Developed and led creative across consumer marketing campaigns and driver-specific product launches. Owned copy for product marketing, social, and CRM campaigns. Drove regional marketing efforts and increased brand sentiment through OOH campaigns and driver messaging.
November 2018–February 2020
GOOGLE (via EPSILON) — Copywriter
Led copy for Google Assistant and Google Home Global Newsletters. Wrote for other Google products: AdWords, Google My Business, Google Fi, etc. On the agency side, contributed to campaigns for Delta, Gemological Institute of America, 24 Hour Fitness, and Sparkling Ice beverages.
September 2017–November 2018
ARGONAUT — Copywriter
Wrote and produced TV, radio, print, and digital content for Cricket Wireless, Fitbit, Credit Karma, and SonyPlaystation. Supported new business efforts.
November 2015–August 2017
DIGITAS — Copywriting Intern
Wrote CRM, print, and brand copy for Delta Airlines, Brookdale Senior Living, and Newell Rubbermaid.
June 2015–August 2015
OTHER EXPERIENCE
SUPREME COURT OF LOUISIANA
Legal Intern to Louisiana Supreme Court Justice John L. Weimer
LOYOLA UNIVERSITY COLLEGE OF LAW
Research Assistant and Writer for the Louisiana Code of Evidence
ORLEANS PARISH DISTRICT ATTORNEY’S OFFICE
ADA and Appellate Writing Intern
mtdetiveaux@gmail.com