Hi, I’m Matt.

I’m a copywriter/content designer in San Francisco.

Here’s some of my work:

Copy

Video

Content Design

AWARDS

The One Show
The Addys
4A’s Advertising Excellence Award
Hermes Advertising Awards
The One Club Creative Boot Camp Gold
DoorDash Compass Award

EXPERIENCE

MASTERCLASS— Senior Copywriter
Currently leading copy for brand campaigns, product marketing, and class launches. Owning copy and strategy for paid/organic social, film, email, push, SMS, and landing pages. AI product naming and messaging hierarchies. Scripting and overseeing video production. A/B testing AI product messaging across Meta.
September 2023–Present

CARROT FERTILITY — Content Consultant & Copywriter (Freelance)
Auditing growth strategy and refining copy and messaging across the consumer funnel to build brand sentiment and increase conversion.
March 2025–Present

DOORDASH — Copywriter
Owned copy across consumer marketing campaigns, in-product UI, and brand initiatives. Helped shape the brand style guide, multiple product launches, product flows, CRM, SEO, and style guides, while mentoring junior writers. During this time, took a one-year academic leave to study clinical psychology.
July 2020–May 2023

LYFT — Copywriter
Developed and led creative across consumer marketing campaigns and driver-specific product launches. Owned copy for product marketing, social, and CRM campaigns. Drove regional marketing efforts and increased brand sentiment through OOH campaigns and driver messaging.
November 2018–February 2020

GOOGLE (via EPSILON) — Copywriter
Led copy for Google Assistant and Google Home Global Newsletters. Wrote for other Google products: AdWords, Google My Business, Google Fi, etc. On the agency side, contributed to campaigns for Delta, Gemological Institute of America, 24 Hour Fitness, and Sparkling Ice beverages.
September 2017–November 2018

ARGONAUT — Copywriter
Wrote and produced TV, radio, print, and digital content for Cricket Wireless, Fitbit, Credit Karma, and SonyPlaystation. Supported new business efforts.
November 2015–August 2017

DIGITAS — Copywriting Intern
Wrote CRM, print, and brand copy for Delta Airlines, Brookdale Senior Living, and Newell Rubbermaid.
June 2015–August 2015

SUPREME COURT OF LOUISIANA
Legal Intern to Louisiana Supreme Court Justice John L. Weimer

LOYOLA UNIVERSITY COLLEGE OF LAW
Research Assistant and Writer for the Louisiana Code of Evidence

ORLEANS PARISH DISTRICT ATTORNEY’S OFFICE
ADA and Appellate Writing Intern

mtdetiveaux@gmail.com

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